What Is Customer Satisfaction?

Photo: J.D. Power and Associates

Are you satisfied?

I am proud to say that I work for Keller Williams Preferred Realty. As you can see by this picture our company was ranked #1 in customer satisfaction by both home buyers and seller in 2012 by J.D. Power & Associates.

Seeing this I started to ask myself, what is customer satisfaction? How does one decide if someone else is satisfied? How does my satisfaction compare to others?




Satisfaction according to Webster's Dictionary means :

1.  a : the payment through penance of the temporal punishment incurred by a sin
     b : reparation for sin that meets the demands of divine justice

2   a : fulfillment of a need or want
     b : the quality or state of being satisfied : contentment
     c : a source or means of enjoyment : gratification

3   a : compensation for a loss or injury : atonement, restitution
     b : the discharge of a legal obligation or claim
     c : vindication

4 : convinced assurance or certainty <proved to the satisfaction of the court>

Now add the word customer and you get

1: one that purchases a commodity or service

You put these two terms together and what you get an individual who not only invests their time, but also their money and at the end of the day they are content and feel enjoyment or gratification.

Customer Satisfaction also can be interpreted as customer loyalty. Think back to a time when you purchased something that you just loved? Did you keep it to yourself? Probably not, you probably told everyone how great that product was, or how well the staff associate was who helped you and when you where shopping again for a similar product you probably went back to that same company.

Working for a company that has been ranked #1 in these two categories for the 5th year in a row says a lot to me about the fact that at the end of the day, individuals who have purchased or sold a home with one of our associates are CONTENT AND GRATEFUL!

If you are looking to buy or sell your home. I would love to talk with you about the Keller Williams way. Please contact me.