Sunday, April 14, 2013

Can "staging" help your home sell?

Congratulations on choosing to list your home! Making that initial decision to list can be exciting; however, it can also cause unwanted anxiety and stress when you start asking questions such as:

Is my furniture too big/small?
Will people like my stark white walls?
Will people like my bright blue walls?

Talking with your real estate agent is a good place to start to understand which rooms might need a little big of help. It might be as simple as moving out a large piece of furniture which makes the room look too small or taking down family pictures and replacing them with a landscape.

How you stage your home is an important part of the selling process. But you still ask yourself this question "Why is staging important?" Answer: Because real estate agents like great-looking homes; they are easier to sell. 

Key things to remember:
  • Agents are always trying to make their clients happy. Their job is to direct buyers to homes that they feel they will like. Clean and nicely presented homes generally get more traffic. 
  • Agents network with other agents. Getting the word out to agents who have potential buyers in your neighborhood. Clean and nicely presented homes generally get more traffic. 
  • Staging a listing for sale in an area where the concept hasn't caught on can give you an advantage, particularly if there are many unsold listings similar to yours on the market. Clean and nicely presented homes generally get more traffic. 
  • Buyers are looking for value. When prices are flat or on the decline, buyers need to perceive that the house is worth the price. Clean and nicely presented homes generally get more traffic. 
Ok, did you notice a key phrase? Clean and nicely presented homes generally get more traffic.

To paint or not to paint, that is the question
I know you are wondering about those bright blue walls or stark white walls. The answer is "it all depends". Either color can cause a potential buyer to say "I have to paint". Most people don't want stark white, nor do they want a color that will take more than a couple of coats to cover.
Take a moment and visit a paint store to see what popular color pallets are popular. You might be surprised to see that tan and taupe are not the most popular for home colors.

Grandma's wardrobe might need to go into another room (or into storage)
I know you love that grandma left you her turn of the century mahogany wardrobe, and it is the one piece of furniture that makes you feel at home while you are in your living room, but it takes of 1/4 of the space. Now I'm not saying that you need to remove it from your home, but is there another room that might benefit from a larger piece of future? Maybe a bedroom that only has a small desk and this can bring some character? But you might want to consider that this piece of furniture might just need to go into storage.
This also goes for the large sectional that everyone loves to curl up on while watching their favorite movie? Go through each room, can you swap furniture?

But I love all my unicorn pictures

Good Family Wall Photo Gallery
Poor Family Wall Photo Gallery
Artwork also can make a difference in your staging. Many people have heard that you should "de-personalize" your home; meaning, remove all family photos. I don't know if I fully agree with this as I have many friends who have beautiful family photo walls where they are all in the same color/type of frame, spaced evenly and level. There are those that look very unorganized and messy.

I would agree that if you have a passion for something (i.e. unicorns) and every room in your home is decorated in this theme, you might want to reconsider changing things up.

Don't forget the outside
If you have a deck or patio, take a minute to ensure that the furniture or potted plants are organized so that potential home buyers can envision themselves relaxing in that very same space. If your grill isn't in the best condition, consider buying a cover. That way you don't have to worry about showing an older or not as polished grill.

With these few simple steps you can make sure that your home gets noticed by potential home buyers both in person and online.

Leslie Mueller, Realtor
Keller Williams Preferred Realty
LeslieMueller@kw.com
952-239-3368
www.twincity-realty.com